Product Planning Essentials
| Author/creator | Kahn, Kenneth B. Author |
| Format | Electronic |
| Publication Info | Thousand Oaks : SAGE Publications, Incorporated |
| Description | 264 p. ill 09.000 x 06.000 in. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Summary | Annotation Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 00009514 |
| ISBN | 9780761919988 |
| ISBN | 0761919988 (Trade Cloth) Active Record |
| Standard identifier# | 9780761919988 |
| Stock number | 85257 00023123 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |