Planning Focus Groups
| Author/creator | Morgan, David L. Author |
| Format | Electronic |
| Publication Info | Thousand Oaks : SAGE Publications, Incorporated |
| Description | 160 p. ill 10.000 x 07.000 in. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Focus Group Kit Ser. 2 |
| Summary | Annotation David L Morgan covers the wide range of practical tasks that need to be done in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. The author also covers a large amount of practical material such as checklists and recruitment tools. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 97021135 |
| ISBN | 9780761908173 |
| ISBN | 076190817X (Trade Paper) On Demand |
| Standard identifier# | 9780761908173 |
| Stock number | 81282 00023123 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |