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010 a| 98008871;

020 a| 0761912401 (acid-free paper);

020 a| 076191241X (pbk. : acid-free paper);

035 a| (WaSeSS)ssj0000675661;

040 a| DLCc| DLCd| DLCd| WaSeSS;

049 a| EREEa| NEHH;

050 00 a| HF5823b| .H58 1998;

082 00 a| 659.12| 21;

245 00 a| How advertising worksh| [electronic resource] :b| the role of research /c| edited by John Philip Jones.;

260 a| Thousand Oaks, Calif. :b| Sage Publications,;

300 a| 358 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references and indexes.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Advertising.=| ^A4605;

650 0 a| Advertisingx| Research.=| ^A90391;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Jones, John Philip.=| ^A167857;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=997055;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5648036;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5648036-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 7/20/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5648036-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 7/20/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5648036-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 7/20/2021x| EBOOKz| JERESOURCE;

How advertising works the role of research / edited by John Philip Jones.

Other author	Jones, John Philip.
Format	Electronic
Publication Info	Thousand Oaks, Calif. : Sage Publications,
Description	358 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Advertising. Advertising--Research.

Bibliography note	Includes bibliographical references and indexes.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	98008871
ISBN	0761912401 (acid-free paper)
ISBN	076191241X (pbk. : acid-free paper)

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

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