Moderating Focus Groups

Author/creator Krueger, Richard A. Author
Format Electronic
Publication InfoThousand Oaks : SAGE Publications, Incorporated
Description136 p. 10.000 x 07.000 in.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

SeriesFocus Group Kit Ser. 4
Summary Annotation This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
ISBN9780761908210
ISBN0761908218 (Trade Paper) Active Record
Standard identifier# 9780761908210
Stock number81256 00023123

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available