Developing Questions for Focus Groups
| Author/creator | Krueger, Richard A. Author |
| Format | Electronic |
| Publication Info | Thousand Oaks : SAGE Publications, Incorporated |
| Description | 128 p. 10.000 x 07.000 in. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Focus Group Kit Ser. 3 |
| Summary | Annotation Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780761908197 |
| ISBN | 0761908196 (Trade Paper) Active Record |
| Standard identifier# | 9780761908197 |
| Stock number | 81260 00023123 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |