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Fables, fashions, and facts about advertising a study of 28 enduring myths / John Philip Jones.
| Author/creator | Jones, John Philip |
| Format | Electronic |
| Publication Info | Thousand Oaks, Calif. : Sage Publications, |
| Description | xvii, 310 p. ; 23 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Bibliography note | Includes bibliographical references (p. 245-251) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2003013582 |
| ISBN | 0761927999 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |