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008 120713s2012 nyua sb 001 0 eng d;

010 a| 2012024949;

020 a| 9780814787137 (cl : alk. paper);

020 a| 9780814787144 (pb : alk. paper);

020 a| 9780814787151 (ebook);

020 a| 9780814739372 (ebook);

035 a| (WaSeSS)ssj0000831313;

040 a| DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HD69.B7b| B256 2012;

082 00 a| 306.32| 23;

100 1 a| Banet-Weiser, Sarah,d| 1966-=| ^A417473;

245 10 a| Authentic TMh| [electronic resource] :b| politics and ambivalence in a brand culture /c| Sarah Banet-Weiser.;

260 a| New York :b| New York University Press,;

300 a| xii, 266 p. :b| ill. ;c| 24 cm.;

490 0 a| Critical cultural communication;

504 a| Includes bibliographical references and index.;

505 0 a| Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Brand name products.=| ^A83735;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=865546;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5641571;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5641571-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 7/19/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5641571-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 7/19/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5641571-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 7/19/2021x| EBOOKz| JERESOURCE;

Authentic TM politics and ambivalence in a brand culture / Sarah Banet-Weiser.

Author/creator	Banet-Weiser, Sarah, 1966-
Format	Electronic
Publication Info	New York : New York University Press,
Description	xii, 266 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Brand name products.

Series	Critical cultural communication
Contents	Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2012024949
ISBN	9780814787137 (cl : alk. paper)
ISBN	9780814787144 (pb : alk. paper)
ISBN	9780814787151 (ebook)
ISBN	9780814739372 (ebook)

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Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Authentic TM politics and ambivalence in a brand culture / Sarah Banet-Weiser.

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