Analyzing and Reporting Focus Group Results
| Author/creator | Krueger, Richard A. Author |
| Format | Electronic |
| Publication Info | Thousand Oaks : SAGE Publications, Incorporated |
| Description | 160 p. 10.000 x 07.000 in. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Focus Group Kit Ser. 6 |
| Summary | Annotation Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 97021135 |
| ISBN | 9780761908166 |
| ISBN | 0761908161 (Trade Paper) Active Record |
| Standard identifier# | 9780761908166 |
| Stock number | 81280 00023123 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |