Health advocacy : a communication approach / Marifran Mattson & Chervin Lam.

Author/creator Mattson, Marifran author.
Other author Lam, Chervin, author.
Format Book
PublicationNew York : Peter Lang, 2016.
Description189 pages : illustrations, charts ; 23 cm.
Subjects

SeriesHealth communication, 2153-1277 ; vol. 9
Health communication (New York, N.Y.) v. 9. ^A1061181
Contents System theory -- Assembling the team -- Needs assessment -- Strategic planning -- Messaging process -- Marketing mix -- Implementation & evaluation -- Correction loop -- Patient advocates and health advocacy -- Organizations and health advocacy.
Bibliography noteIncludes bibliographical references and index.
LCCN 2015025399
ISBN9781433124235 hardcover ; alkaline paper
ISBN1433124238 hardcover ; alkaline paper
ISBNelectronic book

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks RA427.8 .M385 2016 ✔ Available Place Hold