Health advocacy : a communication approach / Marifran Mattson & Chervin Lam.
| Author/creator | Mattson, Marifran author. |
| Other author | Lam, Chervin, author. |
| Format | Book |
| Publication | New York : Peter Lang, 2016. |
| Description | 189 pages : illustrations, charts ; 23 cm. |
| Subjects |
| Series | Health communication, 2153-1277 ; vol. 9 Health communication (New York, N.Y.) v. 9. ^A1061181 |
| Contents | System theory -- Assembling the team -- Needs assessment -- Strategic planning -- Messaging process -- Marketing mix -- Implementation & evaluation -- Correction loop -- Patient advocates and health advocacy -- Organizations and health advocacy. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2015025399 |
| ISBN | 9781433124235 hardcover ; alkaline paper |
| ISBN | 1433124238 hardcover ; alkaline paper |
| ISBN | electronic book |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | RA427.8 .M385 2016 | ✔ Available | Place Hold |