Soft-power internationalism : competing for cultural influence in the 21st-century global order / edited by Burcu Baykurt and Victoria de Grazia.

Other author Baykurt, Burcu editor.
Other author De Gracia, Victoria, editor.
Format Book
PublicationNew York : Columbia University Press, [2021]
Descriptionviii, 338 pages : illustrations ; 24 cm
Subjects

Abstract "The term "soft power" was coined in 1990 to foreground a capacity in statecraft analogous to military might and economic coercion: getting others to want what you want. Emphasizing the magnetism of values, culture, and communication, this concept promised a future in which cultural institutes, development aid, public diplomacy, and trade policies replaced nuclear standoffs. From its origins in an attempt to envision a United States-led liberal international order for a post-Cold War world, it soon made its way to the foreign policy toolkits of emerging powers looking to project their own influence. This book is a global comparative history of how soft power came to define the interregnum between the celebration of global capitalism in the 1990s and the recent resurgence of nationalism and authoritarianism. It brings together case studies from the European Union, China, Brazil, Turkey, and the United States, examining the genealogy of soft power in the Euro-Atlantic and its evolution in the hands of other states seeking to counter U.S. hegemony by nonmilitaristic means. Contributors detail how global and regional powers created a variety of new ways of conducting foreign policy, sometimes to build new solidarities outside Western colonial legacies and sometimes with more self-interested purposes. Offering a critical history of soft power as an intellectual project as well as a diplomatic practice, Soft-Power Internationalism provides new perspectives on the potential and limits of a multilateral liberal global order"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Issued in other formOnline version: Soft-power internationalism New York : Columbia University Press, 2021. 9780231551335
Genre/formCross-cultural studies.
LCCN 2020042519
ISBN9780231195454
ISBN9780231195447 hardcover
ISBN0231195443 hardcover
ISBN0231195451 paperback
ISBNelectronic book

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks JZ1312 .S66 2021 ✔ Available Place Hold