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Store wars the worldwide battle for mindspace and shelfspace, online and in-store / Greg Thain and John Bradley.
| Author/creator | Thain, Greg, 1954- |
| Other author | Bradley, John, 1957- |
| Format | Electronic |
| Publication Info | Chichester, West Sussex : John Wiley & Sons, |
| Description | xiv, 294 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2012018039 |
| ISBN | 9781118374061 (hbk) |
| ISBN | 9781118374801 (ebk) |
| ISBN | 9781118374245 (ebk) |
| ISBN | 9781118374818 (ebk) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |