ROI of $ocial media how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.

Author/creator Powell, Guy R.
Other author Groves, Steven.
Other author Dimos, Jerry.
Format Electronic
Publication InfoSingapore : John Wiley & Sons (Asia),
Descriptionxviii, 289 p. : ill. ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Internet marketing.
Social media--Marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
Social marketing.

Variant title ROI of social media
Variant title Return of investment of social media
Bibliography noteIncludes bibliographical references (p. 279) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2011414226
ISBN9780470827413 (hbk.)
ISBN0470827416 (hbk.)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available