Playing bigger than you are how to sell big accounts even if you're David in a world of Goliaths / William T. Brooks, William P.G. Brooks.
| Author/creator | Brooks, William T., 1945- |
| Other author | Brooks, William P. G. |
| Format | Electronic |
| Publication Info | Hoboken, N.J. : John Wiley & Sons, |
| Description | xi, 228 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Selling to giants will transform your business -- Small businesses are uniquely qualified to sell to giants -- Finding friendly giants -- How corporations buy -- What's preventing you from winning big? -- The mental side of selling to the giants -- Positioning yourself to sell to the giants -- Learning the buyer' language -- Developing your sales presentation -- Making a successful bid -- You've won it, now build on it. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2009016552 |
| ISBN | 9780470260357 (cloth : acid-free paper) |
| ISBN | 0470260351 (cloth : acid-free paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |