The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, newsjacking, & viral marketing to reach buyers / David Meerman Scott.
| Author/creator | Scott, David Meerman |
| Format | Electronic |
| Publication Info | Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] |
| Description | 1 online resource. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Variant title | New rules of marketing and PR |
| General note | Earlier edition: 2015. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Scott, David Meerman. New rules of marketing & PR Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] 9781119362418 |
| Genre/form | Electronic books. |
| LCCN | 2017027058 |
| ISBN | 9781119362470 (pdf) |
| ISBN | 9781119362449 (epub) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |