The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, newsjacking, & viral marketing to reach buyers / David Meerman Scott.

Author/creator Scott, David Meerman
Format Electronic
Publication InfoHoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Description1 online resource.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Variant title New rules of marketing and PR
General noteEarlier edition: 2015.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Source of descriptionDescription based on print version record and CIP data provided by publisher.
Issued in other formPrint version: Scott, David Meerman. New rules of marketing & PR Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] 9781119362418
Genre/formElectronic books.
LCCN 2017027058
ISBN9781119362470 (pdf)
ISBN9781119362449 (epub)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available