Multimodal metaphor and metonymy in advertising / Paula Pérez Sobrino.
| Author/creator | Pérez Sobrino, Paula |
| Format | Electronic |
| Publication Info | Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2017] |
| Description | 1 online resource. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Figurative thought and language, 2405-6944 ; 2 |
| Contents | Scope of and need for this book -- Theoretical models to explore multimodal meaning -- An integrated approach to the study of multimodal metaphor and metonymy -- Facing methodological challenges -- Metonymy and metonymic complexes -- Metaphor and metaphoric complexes -- Figurative complexes in advertising (I): a corpus-based account -- Figurative complexes in advertising (II): a cross-cultural investigation into the comprehension of multimodal -- Closing notes. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Pérez Sobrino, Paula. Multimodal metaphor and metonymy in advertising Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2017] 9789027209863 |
| Genre/form | Electronic books. |
| LCCN | 2017052366 |
| ISBN | 9789027264671 (epub) |
| ISBN | (hb ; alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |