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010 a| 2008278177;

020 a| 047082395X (pbk.);

020 a| 9780470823958 (pbk.);

035 a| (WaSeSS)ssj0000705460;

042 a| lccopycat;

049 a| EREEa| NEHH;

050 00 a| HF5415.13b| .P685 2008;

100 1 a| Powell, Guy R.?| UNAUTHORIZED;

245 10 a| Marketing calculatorh| [electronic resource] :b| measuring and managing return on marketing investment /c| Guy R. Powell.;

260 a| Singapore ;a| Hoboken, NJ :b| John Wiley & Sons (Asia),;

300 a| xiv, 288 p. :b| ill. ;c| 23 cm.;

504 a| Includes bibliographical references (p. [277]-281) and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketingx| Management.=| ^A20223;

650 0 a| Marketingx| Cost effectiveness.=| ^A16179;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1014788;

947 a| (OCoLC)ocn254615889;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5607907;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5607907-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 4/18/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5607907-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/18/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5607907-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/18/2021x| EBOOKz| JERESOURCE;

Marketing calculator measuring and managing return on marketing investment / Guy R. Powell.

Author/creator	Powell, Guy R.
Format	Electronic
Publication Info	Singapore ; Hoboken, NJ : John Wiley & Sons (Asia),
Description	xiv, 288 p. : ill. ; 23 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Marketing--Management. Marketing--Cost effectiveness.

Bibliography note	Includes bibliographical references (p. [277]-281) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2008278177
ISBN	047082395X (pbk.)
ISBN	9780470823958 (pbk.)

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Marketing calculator measuring and managing return on marketing investment / Guy R. Powell.

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