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008 080403s2008 nju sb 001 0 eng d;

010 a| 2008014657;

015 a| GBA8801872| bnb;

016 7 a| 0146518682| Uk;

020 a| 9780470237908 (cloth);

020 a| 0470237902 (cloth);

035 a| (WaSeSS)ssj0000130062;

049 a| EREEa| NEHH;

050 00 a| HF5438.25b| .P673 2008;

082 00 a| 658.8/022| 22;

100 1 a| Port, Michael,d| 1970-=| ^A910091;

245 14 a| The contrarian effecth| [electronic resource] :b| why it pays (big) to take typical sales advice and do the opposite /c| Michael Port and Elizabeth Marshall.;

260 a| Hoboken, N.J. :b| John Wiley & Sons,;

300 a| x, 165 p. ;c| 19 cm.;

504 a| Includes bibliographical references (p. [151]-153) and index.;

505 0 a| From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Selling.=| ^A32187;

650 0 a| Sales management.=| ^A20045;

650 0 a| Marketing.=| ^A16179;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Marshall, Elizabeth,d| 1975-?| UNAUTHORIZED;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=468989;

947 a| (OCoLC)ocn213446585;

947 a| (OCoLC)213446585;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5591232;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5591232-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 4/16/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5591232-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/16/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5591232-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/16/2021x| EBOOKz| JERESOURCE;

The contrarian effect why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall.

Author/creator	Port, Michael, 1970-
Other author	Marshall, Elizabeth, 1975-
Format	Electronic
Publication Info	Hoboken, N.J. : John Wiley & Sons,
Description	x, 165 p. ; 19 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Selling. Sales management. Marketing.

Contents	From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
Bibliography note	Includes bibliographical references (p. [151]-153) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2008014657
ISBN	9780470237908 (cloth)
ISBN	0470237902 (cloth)

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Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

The contrarian effect why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall.

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