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010 a| 2010016217;

020 a| 9780470890615 (hardback);

020 a| 0470890614 (hardback);

035 a| (WaSeSS)ssj0000404157;

040 a| DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HD38.7b| .L39 2010;

082 00 a| 658.4/0332| 22;

100 1 a| Laursen, Gert H. N.?| UNAUTHORIZED;

245 10 a| Business analytics for managersh| [electronic resource] :b| taking business intelligence beyond reporting /c| Gert H.N. Laursen, Jesper Thorlund.;

260 a| Hoboken, N.J. :b| Wiley,;

300 a| xxi, 248 p. :b| ill. ;c| 24 cm.;

490 1 a| Wiley & SAS business series;

500 a| Includes index.;

506 a| Available only to authorized users.;

520 a| "Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization. This book will be comprised of nine chapters: (1) The Business Analytics Model; (2) Business Analytics at the Strategic Model; (3) Development and Deployment of Information at a Functional Level; (4) Business Analytics at an Analytical Level; (5) Business Analytics at the Data Warehouse Level; (6) The Company's Collection of Source Data; (7) The Structuring of a Business Intelligence Competency Center; (8) Assessment and Prioritization of Business Analytics Projects; and (9) Business Analytics in the Future."--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Business intelligence.=| ^A102764;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Thorlund, Jesper.?| UNAUTHORIZED;

830 0 a| Wiley and SAS business series.=| ^A913385;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=547101;

947 a| (OCoLC)ocn607989088;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5589083;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5589083-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 4/16/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5589083-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/16/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5589083-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/16/2021x| EBOOKz| JERESOURCE;

Business analytics for managers taking business intelligence beyond reporting / Gert H.N. Laursen, Jesper Thorlund.

Author/creator	Laursen, Gert H. N.
Other author	Thorlund, Jesper.
Format	Electronic
Publication Info	Hoboken, N.J. : Wiley,
Description	xxi, 248 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Business intelligence.

Series	Wiley & SAS business series Wiley and SAS business series. ^A913385
Abstract	"Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization. This book will be comprised of nine chapters: (1) The Business Analytics Model; (2) Business Analytics at the Strategic Model; (3) Development and Deployment of Information at a Functional Level; (4) Business Analytics at an Analytical Level; (5) Business Analytics at the Data Warehouse Level; (6) The Company's Collection of Source Data; (7) The Structuring of a Business Intelligence Competency Center; (8) Assessment and Prioritization of Business Analytics Projects; and (9) Business Analytics in the Future."-- Provided by publisher.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2010016217
ISBN	9780470890615 (hardback)
ISBN	0470890614 (hardback)

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Business analytics for managers taking business intelligence beyond reporting / Gert H.N. Laursen, Jesper Thorlund.

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