Tools

LEADER 02463nam a22005054a 4500

001 ssj0000433835;

003 WaSeSS;

005 20210412081717.0;

006 m d ;

007 cr n ;

008 100312s2010 enka sb 001 0 eng d;

010 a| 2010008440;

015 a| GBB0020022| bnb;

016 7 a| 0154552632| Uk;

020 a| 9780470686195 (hardback);

020 a| 0470686197 (hardback);

035 a| (WaSeSS)ssj0000433835;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HD69.B7b| T39 2010;

082 00 a| 658.8/272| 22;

100 1 a| Taylor, David,d| 1964-=| ^A875544;

245 14 a| The brand gymh| [electronic resource] :b| a practical workout to gain and retain brand leadership /c| David Taylor and David Nichols.;

250 a| 2nd ed.;

260 a| Chichester, West Sussex :b| Wiley,;

300 a| xiv, 239 p. :b| ill. ;c| 25 cm.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Brand name products.=| ^A83735;

650 0 a| Product management.=| ^A17217;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Nichols, David,d| 1967-=| ^A628316;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=564953;

947 a| (OCoLC)ocn495598827;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5588803;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5588803-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 4/16/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5588803-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/16/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5588803-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/16/2021x| EBOOKz| JERESOURCE;

The brand gym a practical workout to gain and retain brand leadership / David Taylor and David Nichols.

Author/creator	Taylor, David, 1964-
Other author	Nichols, David, 1967-
Format	Electronic
Edition	2nd ed.
Publication Info	Chichester, West Sussex : Wiley,
Description	xiv, 239 p. : ill. ; 25 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Brand name products. Product management.

Abstract	"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2010008440
ISBN	9780470686195 (hardback)
ISBN	0470686197 (hardback)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

The brand gym a practical workout to gain and retain brand leadership / David Taylor and David Nichols.

Click here for more information about this title

Availability