/LC.GIF&client=easterncarolinaedu)
All in startup launching a new idea when everything is on the line / Diana Kander.
| Author/creator | Kander, Diana |
| Format | Electronic |
| Publication Info | Hoboken, New Jersey : Wiley, [2014] |
| Description | 1 online resource. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Abstract | "A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"-- Provided by publisher. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Kander, Diana. All in startup Hoboken, New Jersey : Wiley, [2014] 9781118857663 |
| Genre/form | Electronic books. |
| LCCN | 2014001124 |
| ISBN | 9781118857670 (epub) |
| ISBN | 9781118857762 (pdf) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |