The Age of Responsibility CSR 2.0 and the New DNA of Business / Wayne Visser.
| Author/creator | Visser, Wayne |
| Format | Electronic |
| Publication Info | Chichester, West Sussex ; Hoboken, NJ : John Wiley & Sons, |
| Description | xvii, 389 pages : illustrations 24 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Abstract | "The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references (pages 367-376) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2010050390 |
| ISBN | 9780470688571 (hardback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |