The Age of Responsibility CSR 2.0 and the New DNA of Business / Wayne Visser.

Author/creator Visser, Wayne
Format Electronic
Publication InfoChichester, West Sussex ; Hoboken, NJ : John Wiley & Sons,
Descriptionxvii, 389 pages : illustrations 24 cm
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Abstract "The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"-- Provided by publisher.
Bibliography noteIncludes bibliographical references (pages 367-376) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2010050390
ISBN9780470688571 (hardback)

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