A/B testing the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen.

Author/creator Siroker, Dan
Other author Koomen, Pete, 1982-
Format Electronic
Publication InfoHoboken : Wiley, 2013.
Description1 online resource.
Supplemental ContentFull text available from Ebook Central - Public Library Complete
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Source of descriptionDescription based on print version record and CIP data provided by publisher.
Issued in other formPrint version: Siroker, Dan. AB testing Hoboken : Wiley, 2013 9781118536094
Genre/formElectronic books.
LCCN 2013020042
ISBN9781118659205 (epub)
ISBN9781118659175 (pdf)
ISBN9781118659229 ( mobipocket)

Availability

Library Location Call Number Status Item Actions
Electronic Resources ✔ Available