A/B testing : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen.
| Author/creator |
Siroker, Dan |
| Other author/creator | Koomen, Pete, 1982- |
| Format | Electronic and Book |
| Publication Info | Hoboken : Wiley, 2013. |
| Description | 1 online resource. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subject(s) |
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| Contents | How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Siroker, Dan. AB testing Hoboken : Wiley, 2013 9781118536094 |
| Genre/form | Electronic books. |
| LCCN | 2013020042 |
| ISBN | 9781118659205 (epub) |
| ISBN | 9781118659175 (pdf) |
| ISBN | 9781118659229 ( mobipocket) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | View Online Content | ✔ Available |