Playing bigger than you are how to sell big accounts even if you're David in a world of Goliaths / William T. Brooks, William P.G. Brooks.

Author/creator Brooks, William T., 1945-
Other author Brooks, William P. G.
Format Electronic
Publication InfoHoboken, N.J. : John Wiley & Sons,
Descriptionxi, 228 p. : ill. ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents Selling to giants will transform your business -- Small businesses are uniquely qualified to sell to giants -- Finding friendly giants -- How corporations buy -- What's preventing you from winning big? -- The mental side of selling to the giants -- Positioning yourself to sell to the giants -- Learning the buyer' language -- Developing your sales presentation -- Making a successful bid -- You've won it, now build on it.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2009016552
ISBN9780470260357 (cloth : acid-free paper)
ISBN0470260351 (cloth : acid-free paper)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available