Master Data Management in Practice Achieving True Customer MDM
| Author/creator | Cervo, Dalton Author |
| Other author | Allen, Mark Author |
| Other author | Dyché, Jill Foreword by |
| Format | Electronic |
| Publication Info | Wiley [Imprint] Hoboken : John Wiley & Sons, Incorporated |
| Description | 25.000 x 015.000 cm. |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Series | Wiley Corporate F&a Ser. |
| Summary | Annotation In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781118269053 |
| ISBN | 1118269055 (Online Resource) Active Record |
| Standard identifier# | 9781118269053 |
| Stock number | 00028608 |