Marketing in the participation age a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton.

Author/creator Middleton, Daina
Format Electronic
Publication InfoHoboken, NJ : John Wiley & Sons Inc.,
Descriptionxvii, 205 p. : ill. ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Supplemental ContentFull text available from Ebook Central - Public Library Complete
Subjects

Bibliography noteIncludes bibliographical references (p.195-197) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2012285087
ISBN9781118402306
ISBN1118402308

Availability

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Electronic Resources Access Content Online ✔ Available