/LC.GIF&client=easterncarolinaedu)
Market segmentation how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
| Author/creator | McDonald, Malcolm |
| Other author | Dunbar, Ian, 1951- |
| Format | Electronic |
| Edition | Rev. 4th ed. |
| Publication Info | Chichester : John Wiley & Sons, |
| Description | xxi, 490 p. : ill. ; 25 cm. |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subjects |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2012023996 |
| ISBN | 9781118432679 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |