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Laddering unlocking the potential of consumer behavior / Eric V. Holtzclaw.
| Author/creator | Holtzclaw, Eric V., 1973- |
| Format | Electronic |
| Publication Info | Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] |
| Description | xvi, 208 pages : illustrations ; 24 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subjects |
| Contents | History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study -- Confirming and fine-tuning your ladders: The social media family case study -- latticing: finding the overlap in ladders: travel personas case study -- Lensing -- Practical application of laddering : Bissell word-of-mouth marketing case study -- The way foreword. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2013008506 |
| ISBN | 9781118566121 (cloth) |
| ISBN | 1118566122 (cloth) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |