Irrational persistence seven secrets that turned a bankrupt startup into a $231,000,000 business / Dave Zilko, Former Vice Chairman of Garden Fresh.

Author/creator Zilko, Dave, 1963-
Format Electronic
Publication InfoHoboken, New Jersey : Wiley, [2016]
Descriptionxviii, 170 pages ; 24 cm
Supplemental ContentFull text available from Ebook Central - Public Library Complete
Subjects

Contents Machine generated contents note: Prologue Introduction Chapter 1 Find the Courage to Enter the Dark Room Chapter 2 Live by the Ninety-Nine Rule Chapter 3 Search for the Holy Grail Chapter 4 Make Sure You Never Sell Anything Chapter 5 Build A Company Woody Allen Would Be Proud Of Chapter 6 Values are Valuable Chapter 7 If a Fortune 500 Company Calls, Take the Call Epilogue Index .
Abstract "Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key - for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship. "-- Provided by publisher.
Abstract "Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key -- for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship"-- Provided by publisher.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2015043063
ISBN9781119240082 (hardback)
ISBN9781119240105

Availability

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Electronic Resources Access Content Online ✔ Available