SEOmoz Guide to Inbound Marketing
| Author/creator | Fishkin, Rand Author |
| Other author | Høgenhaven, Thomas Author |
| Format | Electronic |
| Publication Info | Wiley [Imprint] Hoboken : John Wiley & Sons, Incorporated |
| Description | 360 p. 23.400 x 018.800 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subjects |
| Summary | Annotation Learn from the leading resource on the latestinbound marketingtechniques As the SEO industry undergoes a shift and Googlecontinues tochange its algorithm, successful SEO practitioners need to increase their knowledge of a wide range ofinboundmarketing channels. The Moz Blog is the goto place for the latestthought leadershiponthe shifts in inbound marketing and SEO. This book cherrypicks and updates the most popular articles for the keyinbound marketingdisciplines, mixing them with some brandnew essays.Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed withinformationto provide the best possible insight into these marketing channels.The popularMozblog is a top resource for cuttingedge information on SEO techniques: Cocompiled and coedited byMozCEO and cofounder Rand Fishkin, thisbookis an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics,as well as search engine optimization Focuses on leveraging existing platforms likesocial media sites and communityfor inbound marketingsuccess Inbound Marketing and SEO is a musthave for marketers in todays online world. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781118551554 |
| ISBN | 1118551559 (Trade Paper) Active Record |
| Standard identifier# | 9781118551554 |
| Stock number | 00028608 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |