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008 140410s2014 enk sb 001 0 eng d;

010 a| 2014013528;

020 a| 9781118923627 (cloth : alk. paper);

020 z| 9781118923603 (ebk);

020 z| 9781118923610 (ebk);

035 a| (WaSeSS)ssib043235991;

049 a| EREEa| NEHH;

050 00 a| HD38.7b| .H44 2014;

082 00 a| 658.8/32| 23;

100 1 a| Hedin, Hans.?| UNAUTHORIZED;

245 14 a| The handbook of market intelligenceh| [electronic resource] :b| understand, compete and grow in global markets /c| Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.;

250 a| Second Edition.;

260 a| West Sussex :b| Wiley,c| 2014.;

300 a| x, 276 pages ;c| 26 cm;

504 a| Includes bibliographical references and index.;

505 0 a| Preface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Business intelligence.=| ^A102764;

650 0 a| Marketing research.=| ^A17167;

650 0 a| Business intelligencev| Case studies.=| ^A102764;

650 0 a| Marketing researchv| Case studies.=| ^A1005305;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Hirvensalo, Irmeli.?| UNAUTHORIZED;

700 1 a| Vaarnas, Markko.?| UNAUTHORIZED;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1691995;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5574344-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 3/16/2021x| EBOOKz| JERESOURCE;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5574344-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 3/16/2021x| EBOOKz| JERESOURCE;

The handbook of market intelligence understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.

Author/creator	Hedin, Hans
Other author	Hirvensalo, Irmeli.
Other author	Vaarnas, Markko.
Format	Electronic
Edition	Second Edition.
Publication Info	West Sussex : Wiley, 2014.
Description	x, 276 pages ; 26 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Business intelligence. Marketing research. Business intelligence--Case studies. Marketing research--Case studies.

Contents	Preface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2014013528
ISBN	9781118923627 (cloth : alk. paper)

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The handbook of market intelligence understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.

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