Tools

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008 111011s2012 njua s 001 0 eng d;

010 a| 2011042400;

015 a| GBB1B86282| bnb;

016 7 a| 0159471792| Uk;

020 a| 9781118167786 (hardback);

020 a| 1118167783 (hardback);

035 a| (WaSeSS)ssib043259969;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.1265b| .H665 2012;

082 00 a| 658.8/722| 23;

084 a| BUS0430002| bisacsh;

100 1 a| Hopkins, Jeanne,d| 1957-?| UNAUTHORIZED;

245 10 a| Go mobileh| [electronic resource] :b| location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business /c| Jeanne Hopkins, Jamie Turner.;

260 a| Hoboken, N.J. :b| Wiley,;

300 a| xx, 234 p. :b| ill. ;c| 24 cm.;

490 1 a| The new rules of social media series;

500 a| Includes index.;

506 a| Available only to authorized users.;

520 a| "Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Internet marketing.=| ^A381306;

650 0 a| Mobile commerce.=| ^A531616;

650 0 a| Mobile communication systems.=| ^A61436;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Turner, Jamie,d| 1961-?| UNAUTHORIZED;

830 0 a| New rules of social media series.=| ^A1011223;

856 40 z| Full text available from Ebook Central - Public Library Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=818123;

947 a| (OCoLC)ocn757147675;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5574156;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5574156-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 3/16/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5574156-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 3/16/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5574156-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 3/16/2021x| EBOOKz| JERESOURCE;

Go mobile location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner.

Author/creator	Hopkins, Jeanne, 1957-
Other author	Turner, Jamie, 1961-
Format	Electronic
Publication Info	Hoboken, N.J. : Wiley,
Description	xx, 234 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Public Library Complete
Subjects	Internet marketing. Mobile commerce. Mobile communication systems.

Series	The new rules of social media series New rules of social media series. ^A1011223
Abstract	"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2011042400
ISBN	9781118167786 (hardback)
ISBN	1118167783 (hardback)

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Go mobile location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner.

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