Focus groups theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook.

Author/creator Stewart, David W.
Other author Shamdasani, Prem N.
Other author Rook, Dennis W.
Format Electronic
Edition2nd ed.
Publication InfoThousand Oaks : SAGE Publications,
Descriptionxii, 188 p. : ill. ; 22 cm.
Supplemental ContentFull text available from SAGE Research Methods Core
Subjects

SeriesApplied social research methods series ; v. 20
Contents Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.
Bibliography noteIncludes bibliographical references (p. 167-176) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2006009180
ISBN0761925821 (cloth : alk. paper)
ISBN076192583X (pbk. : alk. paper)

Availability

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Electronic Resources Access Content Online ✔ Available