Focus groups theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook.
| Author/creator | Stewart, David W. |
| Other author | Shamdasani, Prem N. |
| Other author | Rook, Dennis W. |
| Format | Electronic |
| Edition | 2nd ed. |
| Publication Info | Thousand Oaks : SAGE Publications, |
| Description | xii, 188 p. : ill. ; 22 cm. |
| Supplemental Content | Full text available from SAGE Research Methods Core |
| Subjects |
| Series | Applied social research methods series ; v. 20 |
| Contents | Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion. |
| Bibliography note | Includes bibliographical references (p. 167-176) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2006009180 |
| ISBN | 0761925821 (cloth : alk. paper) |
| ISBN | 076192583X (pbk. : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |