Decoding the new consumer mind how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill.

Author/creator Yarrow, Kit, 1958-
Format Electronic
EditionFirst edition.
Publication InfoSan Francisco, CA : Jossey-Bass, A wiley Brand, [2014]
Descriptionx, 214 pages ; 24 cm
Supplemental ContentFull text available from Ebook Central - Academic Complete
Supplemental ContentFull text available from Ebook Central - Public Library Complete
Subjects

Bibliography noteIncludes bibliographical references (pages 179-197) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2014001637
ISBN9781118647684 (cloth)

Availability

Library Location Call Number Status Item Actions
Electronic Resources ✔ Available