Tools

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001 on1142874401;

003 OCoLC;

005 20200511151447.8;

008 200228s2020 cau 001 0 eng ;

010 a| 2020010560;

020 a| 9789353883485q| (paperback);

020 a| 9353883482;

035 a| (Sirsi) 40030279630;

035 a| 40030279630;

035 a| (OCoLC)1142874401;

042 a| pcc;

050 00 a| HF5415.1265b| .T8748 2020;

082 00 a| 658.8/722| 23;

100 1 a| Tuten, Tracy L.,d| 1967-e| author.=| ^A797796;

245 10 a| Social media marketing /c| Tracy L. Tuten, University of Michigan, Ann Arbor, Michigan, Michael R. Solomon, Saint Joseph's University, Philadelphia, Pennsylvania ; adapted by Bikramjit Rishi, Institute of Management Technology (IMT), Ghaziabad, Delhi NCR.;

263 a| 2005;

264 1 a| Thousand Oaks :b| SAGE Publishing,c| 2020.;

300 a| pages cm;

336 a| textb| txt2| rdacontent;

337 a| unmediatedb| n2| rdamedia;

338 a| volumeb| nc2| rdacarrier;

500 a| Includes index.;

520 a| "The third edition of this market-leading textbook effectively demonstrates how social media fits into and complements the marketers' toolbox. Social Media Marketing blends essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. This textbook outlines the "four zones" of social media-community, publishing, entertainment, and commerce-which marketers can use as a part of the strategic planning processes to achieve their core objectives. The new edition has been extensively updated and expanded to include a new chapter on tactical planning and execution, and covers the latest research within social media marketing. It also incorporates new case studies and examples, including Facebook, Instagram, Twitter, and Snapchat, and discusses these in relation to globally recognized brands. This adaptation integrates India-specific examples, cases, and data to make the content suitable for the students of South Asia. Key Features Comprehensive, strategic, well-organized, and result-oriented coverage of social media Integration of latest examples and research data from India and the rest of the world in a reader-friendly layout New case studies on Indian brands-Patanjali, Saffola, Durex, and Uber (India) Robust companion website offering additional case studies, instructor resources, test bank, and suggested video links"--c| Provided by publisher.;

650 0 a| Internet marketing.=| ^A381306;

650 0 a| Online social networks.=| ^A708333;

650 0 a| Social mediax| Economic aspects.=| ^A1019071;

700 1 a| Solomon, Michael R.,e| author.=| ^A189072;

949 i| 30372017372985o| jjlm;

960 o| 1s| 66.00t| Joyner48u| JAPPz| USD;

596 a| 1;

998 a| 5561407;

999 a| HF5415.1265 .T8748 2020w| LCc| 1i| 30372017372985d| 1/23/2023e| 9/12/2022l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 2/14/2021x| BOOKz| JSTACKSo| .STAFF. jjlm;

Social media marketing / Tracy L. Tuten, University of Michigan, Ann Arbor, Michigan, Michael R. Solomon, Saint Joseph's University, Philadelphia, Pennsylvania ; adapted by Bikramjit Rishi, Institute of Management Technology (IMT), Ghaziabad, Delhi NCR.

Author/creator	Tuten, Tracy L., 1967- author.
Other author	Solomon, Michael R., author.
Format	Book
Publication	Thousand Oaks : SAGE Publishing, 2020.
Description	pages cm
Subjects	Internet marketing. Online social networks. Social media--Economic aspects.

Abstract	"The third edition of this market-leading textbook effectively demonstrates how social media fits into and complements the marketers' toolbox. Social Media Marketing blends essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. This textbook outlines the "four zones" of social media-community, publishing, entertainment, and commerce-which marketers can use as a part of the strategic planning processes to achieve their core objectives. The new edition has been extensively updated and expanded to include a new chapter on tactical planning and execution, and covers the latest research within social media marketing. It also incorporates new case studies and examples, including Facebook, Instagram, Twitter, and Snapchat, and discusses these in relation to globally recognized brands. This adaptation integrates India-specific examples, cases, and data to make the content suitable for the students of South Asia. Key Features Comprehensive, strategic, well-organized, and result-oriented coverage of social media Integration of latest examples and research data from India and the rest of the world in a reader-friendly layout New case studies on Indian brands-Patanjali, Saffola, Durex, and Uber (India) Robust companion website offering additional case studies, instructor resources, test bank, and suggested video links"-- Provided by publisher.
General note	Includes index.
LCCN	2020010560
ISBN	9789353883485 (paperback)
ISBN	9353883482

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.1265 .T8748 2020	✔ Available	Place Hold

Social media marketing / Tracy L. Tuten, University of Michigan, Ann Arbor, Michigan, Michael R. Solomon, Saint Joseph's University, Philadelphia, Pennsylvania ; adapted by Bikramjit Rishi, Institute of Management Technology (IMT), Ghaziabad, Delhi NCR.

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