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020 a| 9781786357465;

020 a| 1786357461;

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050 00 a| HF5415.12.A8b| S78 2017;

082 04 a| 658.800952| 23;

245 00 a| Strategic marketing management in Asiah| [electronic resource] :b| case studies and lessons across industries /c| foreword by Jaideep Prabhu, University of Cambridge, UK ; endorsements by Jagdish Sheth, Emory University, USA, Katsuri Rangan, Harvard Business School, USA, Abdul Mannan, University Grants Commission, Bangladesh ; edited by Syed Saad Andaleeb, Khalid Hasan, The Nielsen Company; ResInt Canada.;

250 a| First edition.;

260 a| Bingley, UK ;a| North America :b| Emerald,c| [2017];

300 a| xxxvi, 552 pages ;b| illustrations,c| 24 cm;

504 a| Includes bibliographical references (pages 527-552).;

505 0 a| Evolution of marketing as a discipline / Syed Ferhat Anwar -- Marketing environment / Geok Theng Lau -- Strategic planning and marketing models / Khandoker Mahmudur Rahman -- Marketing research / Syed Saad Andaleeb and Khalid Hasan -- Consumer behavior / Syed Saad Andaleeb and Shiraz Latiff -- Market segmentation, targeting, and positioning / Syed Saad Andaleeb -- Product decisions / Murali Manohar Bhupathi -- New product development / Ehsan ul Haque and Khalid Hasan -- Packaging / Khandoker Mahmudur Rahman -- Branding and brand management / Bushan D. Sudhakar -- Consumer behavior and the anatomy of a brand / Uditha Liyanage -- Services marketing / Syed Saad Andaleeb -- Pricing strategy / Rajesh C. Jampala -- Integrated marketing channels / Saroj Kumar Datta and Shamindra Nath Sanyal -- Integrated marketing communications / Murali Manohar Bhupathi -- Sales force management / J. Clement Sudhahar -- Social marketing and social business / Khalid Hasan -- Rural marketing / Anurudra Bhanot.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketingz| Asiax| Management.=| ^A16179;

650 0 a| Branding (Marketing)z| Asia.=| ^A755863;

650 7 a| Branding (Marketing)2| fast0| (OCoLC)fst01743755;

650 7 a| Marketingx| Management.2| fast0| (OCoLC)fst01010209;

651 7 a| Asia.2| fast0| (OCoLC)fst01240495?| UNAUTHORIZED;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Prabhu, Jaideep C.?| UNAUTHORIZED;

700 1 a| Sheth, Jagdish N.=| ^A548947;

700 1 a| Rangan, Katsuri.?| UNAUTHORIZED;

700 1 a| Mānnāna, Ābadula.?| UNAUTHORIZED;

700 1 a| Andaleeb, Syed Saad.?| UNAUTHORIZED;

700 1 a| Hasan, Khalidc| (Social surveyor)?| UNAUTHORIZED;

776 08 i| ebook version :z| 9781786357458;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4717168;

947 a| (OCoLC)ocn972288632;

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Strategic marketing management in Asia case studies and lessons across industries / foreword by Jaideep Prabhu, University of Cambridge, UK ; endorsements by Jagdish Sheth, Emory University, USA, Katsuri Rangan, Harvard Business School, USA, Abdul Mannan, University Grants Commission, Bangladesh ; edited by Syed Saad Andaleeb, Khalid Hasan, The Nielsen Company; ResInt Canada.

Format	Electronic
Edition	First edition.
Publication Info	Bingley, UK ; North America : Emerald, [2017]
Description	xxxvi, 552 pages ; illustrations, 24 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Marketing--Asia. --Management. Branding (Marketing)--Asia.

Other author/creator	Prabhu, Jaideep C.
Other author/creator	Sheth, Jagdish N.
Other author/creator	Rangan, Katsuri.
Other author/creator	Mānnāna, Ābadula.
Other author/creator	Andaleeb, Syed Saad.
Other author/creator	Hasan, Khalid (Social surveyor)
Contents	Evolution of marketing as a discipline / Syed Ferhat Anwar -- Marketing environment / Geok Theng Lau -- Strategic planning and marketing models / Khandoker Mahmudur Rahman -- Marketing research / Syed Saad Andaleeb and Khalid Hasan -- Consumer behavior / Syed Saad Andaleeb and Shiraz Latiff -- Market segmentation, targeting, and positioning / Syed Saad Andaleeb -- Product decisions / Murali Manohar Bhupathi -- New product development / Ehsan ul Haque and Khalid Hasan -- Packaging / Khandoker Mahmudur Rahman -- Branding and brand management / Bushan D. Sudhakar -- Consumer behavior and the anatomy of a brand / Uditha Liyanage -- Services marketing / Syed Saad Andaleeb -- Pricing strategy / Rajesh C. Jampala -- Integrated marketing channels / Saroj Kumar Datta and Shamindra Nath Sanyal -- Integrated marketing communications / Murali Manohar Bhupathi -- Sales force management / J. Clement Sudhahar -- Social marketing and social business / Khalid Hasan -- Rural marketing / Anurudra Bhanot.
Bibliography note	Includes bibliographical references (pages 527-552).
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Issued in other form	ebook version : 9781786357458
Genre/form	Electronic books.
LCCN	2017302505
ISBN	9781786357465
ISBN	1786357461

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