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020 a| 9780195311846;

020 a| 0195311841 (Perfect)c| USD 52.95 Retail Price (Publisher)9| On Demand;

024 3 a| 9780195311846;

035 a| (WaSeSS)ssj0000437290;

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100 1 a| Kosslyn, Stephen Michaele| Author?| UNAUTHORIZED;

245 10 a| Graph Design for the Eye and Mindh| [electronic resource];

260 a| New York : b| Oxford University Press, Incorporated;

300 a| 304 p.b| illc| 06.900 x 09.900 in.;

506 a| Available only to authorized users.;

520 8 a| Annotationb| Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn then uses these eight psychological principles as the basis for hundreds of specific recommendations that serve as a concrete, step-by-step guide to deciding whether a graph is an appropriate display to use, choosing the correct type of graph for a specific type of data and message, and then constructing graphs that will be understood at a glance. Kosslyn also includes a complete review of the scientific literature on graph perception and comprehension, and appendices that provide a quick tutorial on basic statistics and a checklist for evaluating computer-graphics programs.Graph Design for Eye and Mindis an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.;

538 a| Mode of access: World Wide Web;

650 4 a| Experimental Design;

650 4 a| Statisticsx| Graphic Methods;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=584606;

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998 a| 5523526;

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Graph Design for the Eye and Mind

Author/creator	Kosslyn, Stephen Michael Author
Format	Electronic
Publication Info	New York : Oxford University Press, Incorporated
Description	304 p. ill 06.900 x 09.900 in.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Experimental Design Statistics--Graphic Methods.

Summary	Annotation Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn then uses these eight psychological principles as the basis for hundreds of specific recommendations that serve as a concrete, step-by-step guide to deciding whether a graph is an appropriate display to use, choosing the correct type of graph for a specific type of data and message, and then constructing graphs that will be understood at a glance. Kosslyn also includes a complete review of the scientific literature on graph perception and comprehension, and appendices that provide a quick tutorial on basic statistics and a checklist for evaluating computer-graphics programs.Graph Design for Eye and Mindis an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
ISBN	9780195311846
ISBN	0195311841 (Perfect) On Demand
Standard identifier#	9780195311846
Stock number	00020142

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Graph Design for the Eye and Mind

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