Humanizing visual design : the rhetoric of human forms in practical communication / Charles Kostelnick.

Author/creator Kostelnick, Charles author.
Format Electronic
PublicationAbingdon, Oxon : Routledge, 2019.
Copyright Date©2019
Description1 online resource (1 volume).
Supplemental ContentProQuest Ebook Central
Subjects

SeriesRoutledge studies in technical communication, rhetoric, and culture
Routledge studies in technical communication, rhetoric, and culture. ^A1331986
Contents Cover; Half Title; Series; Title; Copyright; Dedication; Contents; Figures; Preface; Acknowledgments; Introduction; 1 Foundations for Picturing Human Forms: Conventions, Historical Context, and the Confluence of the Fine and Applied Arts; 2 Agency and Empowerment: Figures in Action, Both Individual and Collective; 3 Narratives with Figures: Temporal Dimensions of Designing Information with Human Forms; 4 Figure Design in Cultural Context: Transformations in Visualizing Identity with Human Forms
Contents 5 Expressing Emotion with Figures: A Rhetorical Spectrum of Pathos Appeals from Happiness to Distress; 6 Humanizing Data Design: The Rhetorical and Perceptual Dynamics of Visualizing Data with HumanForms; Epilogue; Index
Abstract This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers--in short, "humanizing" it. Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data. The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.
Bibliography noteIncludes bibliographical references and index.
Biographical noteCharles Kostelnick is Professor of English at Iowa State University, USA
Source of descriptionOnline resource; title from digital title page (viewed on April 03, 2019).
Issued in other formPrint version: Kostelnick, Charles. Humanizing visual design. London : Routledge, 2018 9781138071513
Genre/formElectronic books.
ISBN113807151X (electronic book)
ISBN9781138071513 (electronic book)
ISBN9781315114620 (electronic book)
ISBN1315114623 (electronic book)
ISBN9781351628235 (electronic book)
ISBN1351628232 (electronic book)
ISBN9781351628228 (electronic bk. ; Mobipocket)
ISBN1351628224 (electronic bk. ; Mobipocket)
ISBN9781351628242 (electronic bk. ; PDF)
ISBN1351628240 (electronic bk. ; PDF)
Stock number9781351628235 Ingram Content Group

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