Tools

LEADER 01937cam a22004454a 4500

001 ssj0000719719;

003 WaSeSS;

005 20250414064614.0;

006 m d ;

007 cr n ;

008 020111s2002 caua sb 001 0 eng d;

010 a| 2002000278;

020 a| 0761925996;

020 a| 0761923837 (p);

035 a| (WaSeSS)ssj0000719719;

040 a| DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5814b| .U78 2002;

082 00 a| 659.1/07/22| 21;

245 00 a| Using qualitative research in advertisingh| [electronic resource] :b| strategies, techniques, and applications /c| Margaret A. Morrison ... [et al.].;

260 a| Thousand Oaks, Calif. :b| Sage,;

300 a| xi, 139 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references (p. 132-134) and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Advertisingx| Research.=| ^A90391;

650 0 a| Market researchx| Methodology.?| UNAUTHORIZED;

650 0 a| Qualitative research.=| ^A459026;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Morrison, Margaret A.=| ^A525537;

856 40 z| Full text available from SAGE Research Methods Coreu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fmethods.sagepub.com%2Fbook%2Fmono%2Fusing-qualitative-research-in-advertising%2Ftoc;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5495807;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5495807-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/14/2020x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5495807-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/14/2020x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5495807-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/14/2020x| EBOOKz| JERESOURCE;

Using qualitative research in advertising strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

Other author	Morrison, Margaret A.
Format	Electronic
Publication Info	Thousand Oaks, Calif. : Sage,
Description	xi, 139 p. : ill. ; 24 cm.
Supplemental Content	Full text available from SAGE Research Methods Core
Subjects	Advertising--Research. Market research--Methodology. Qualitative research.

Bibliography note	Includes bibliographical references (p. 132-134) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2002000278
ISBN	0761925996
ISBN	0761923837 (p)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Using qualitative research in advertising strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

Click here for more information about this title

Availability