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010 a| 98025452;

020 a| 076191000X (cloth : acid-free paper);

035 a| (WaSeSS)ssj0000675640;

040 a| DLCc| DLCd| DLCd| WaSeSS;

049 a| EREEa| NEHH;

050 00 a| HF5415.3b| .B323 1999;

082 00 a| 658.8/32| 21;

100 1 a| Bearden, William O.,d| 1945-=| ^A315910;

245 10 a| Handbook of marketing scalesh| [electronic resource] :b| multi-item measures for marketing and consumer behavior research /c| William O. Bearden, Richard G. Netemeyer.;

250 a| 2nd ed.;

260 a| Thousand Oaks, Calif. :b| Sage Publications,;

300 a| xiv, 537 p. ;c| 29 cm.;

500 a| "Published in cooperation with the Association for Consumer Research.";

504 a| Includes bibliographical references and indexes.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketing research.=| ^A17167;

650 0 a| Consumer behaviorx| Research.=| ^A231577;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Netemeyer, Richard G.,d| 1956-=| ^A315911;

856 40 z| Full text available from SAGE Research Methods Coreu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fmethods.sagepub.com%2Fbook%2Fmono%2Fhandbook-of-marketing-scales%2Ftoc;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5494058;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5494058-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/14/2020x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5494058-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/14/2020x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5494058-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/14/2020x| EBOOKz| JERESOURCE;

Handbook of marketing scales multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

Author/creator	Bearden, William O., 1945-
Other author	Netemeyer, Richard G., 1956-
Format	Electronic
Edition	2nd ed.
Publication Info	Thousand Oaks, Calif. : Sage Publications,
Description	xiv, 537 p. ; 29 cm.
Supplemental Content	Full text available from SAGE Research Methods Core
Subjects	Marketing research. Consumer behavior--Research.

General note	"Published in cooperation with the Association for Consumer Research."
Bibliography note	Includes bibliographical references and indexes.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	98025452
ISBN	076191000X (cloth : acid-free paper)

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	Electronic Resources	Access Content Online	✔ Available

Handbook of marketing scales multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

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