Profiting from Services and Solutions What Product-Centric Firms Need to Know
| Author/creator | Zeithaml, Valarie A. Author |
| Other author | Brown, Stephen W. Author |
| Format | Electronic |
| Publication Info | New York : Business Expert Press |
| Description | 132 p. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Summary | Annotation Designed for executives of companies that manufacture or sellproducts and students in an MBA program, this book outlinesthe challenges of launching a service and solutions businesswithin a product-oriented organization. You might view servicesand solutions as a means to financial growth, reducedrevenue volatility, greater differentiation from the competition,increased share of customer budget, and improved customersatisfaction, loyalty, and lock-in; but the authors visualize thetransition from products sold to services rendered and identifythe challenges that leaders will face during the transformation.Inside, the authors provide a framework--the service infusioncontinuum--to describe the different types of servicesand solutions that a product-rich company can offer beyondwarranties, call centers, and websites that support customersin their use of products. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781606497494 |
| ISBN | 1606497499 (E-Book) Active Record |
| Stock number | 01463628 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |