Not all claps and cheers : humor in business and society relationships / edited by François Maon, Adam Lindgreen, Joëlle Vanhamme, Robert Angell, and Juliet Memery.

Other author Maon, François, editor.
Other author Lindgreen, Adam, editor.
Other author Vanhamme, Joëlle, 1973- editor.
Format Electronic
Edition1 Edition.
PublicationNew York : Routledge, 2018.
Description1 online resource
Supplemental ContentEbook Central
Subjects
Wit and humor in business.
Industrial sociology.

Contents Foreword and acknowledgment -- Humor, business, and society -- From society to business : humor's use and roles in activist movements -- From business to society : humor's use and roles in marketing, corporate communications, and public relations -- Society within business : humor's use and roles in the workplace and organizations -- Index.
Abstract "Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions. On the one hand, humor can cause others to like the humorous source more, attract regard, ease conversations, promote expression and the exchange of ideas, introduce new topics of discussion, or smooth interactions. On the other hand, in aggressive forms, humor can halt verbal interactions, modify the usual rules of conversation, communicate critiques, or contribute to the creation of subversive environments. Not All Claps and Cheers: Humor in Business and Society Relationships is an original research anthology that considers different angles from which to address the use of humor by individuals, groups and business actors in their interactions within, around, and across organizations that is, at the interfaces of business and society. Accordingly, the research anthology is organized in four sections"Humor, Business and Society," "From Society to Business: Humors Use and Roles in Activist Movements," "From Business to Society: Humors Use and Roles in Marketing, Corporate Communications, and Public Relations," and "Society within Business: Humors Use and Roles in the Workplace and in Organizations." This ground-breaking research anthology draws on material from marketing, communications, human resources and stakeholder theory to throw light on this poorly understood facet of human business behavior."--Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Source of descriptionDescription based on print version record and CIP data provided by publisher.
Issued in other formPrint version: Not all claps and cheers 1 Edition. New York : Routledge, 2018 9781138243439
Genre/formElectronic books.
LCCN 2018000674
ISBN9781315277288 (eBook)
ISBN131527728X
ISBN9781351998871
ISBN1351998870
ISBN9781351998888 (e-book)
ISBN1351998889
Stock numberCL0500000999 Safari Books Online

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available