Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing.
| Other author | Vargo,Stephen L. Editor |
| Other author | Lusch,Robert F. Editor |
| Other author | Malhotra,Naresh K. Contribution by |
| Format | Electronic |
| Publication Info | Bingley : Emerald Group Publishing Limited |
| Description | 300 p. 23.400 x 015.600 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Review of Marketing Research Ser. |
| Summary | Annotation The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Naresh K. Malhotra, along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual Review of Marketing Research volumes include approximately 78 chapters. Each contribution undergoes a rigorous double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781780529127 |
| ISBN | 1780529120 (Trade Cloth) Active Record |
| Stock number | 01326671 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |