Measuring marketing the 100+ essential metrics every marketer needs / John A. Davis.
| Author/creator | Davis, John |
| Format | Electronic |
| Edition | Third Edition. |
| Publication Info | Boston ; Berlin : Walter de Gruyter, [2018] |
| Description | xvi, 375 pages : illustrations ; 24 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| General note | Revised edition of the author's Measuring marketing. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2017448397 |
| ISBN | 9781501515767 (alk. paper) |
| ISBN | (PDF) |
| ISBN | (EPUB) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |