How They Started Global Brands: How 21 Good Ideas Became Great Global Businesses
| Author/creator | Lester, David Author |
| Format | Electronic |
| Publication Info | London : Crimson Publishing House Plymouth : NBN International [Distributor] |
| Description | 256 p. ill |
| Supplemental Content | Full text available from Entrepreneurship Database |
| Subjects |
| Summary | Annotation Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Adidas and Apple to Sony and Swatch, we reveal how some of the world’s biggest international businesses got of the ground, and those very first steps taken by their founders. How soon after they started did they venture overseas? Following on from the hugely successful How They Started, this next volume How They Started: Global Brands Edition takes the question one step further and asks ‘How do you turn an idea in to a global business?’ |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781854584472 |
| ISBN | 1854584472 (Trade Paper) Active Record |
| Standard identifier# | 9781854584472 |
| Stock number | 01333750 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |