The use of personal stories in changing health behaviors theory to practice / presented by Dixie Stanforth ; produced by the American College of Sports Medicine and Monterey Bay Video Production Company.
| Other author | Stanforth, Dixie, speaker. |
| Other author | American College of Sports Medicine, producer. |
| Other author | Monterey Bay Video Production Co., producer. |
| Format | Video (Streaming) |
| Publication Info | Monterey, CA : Healthy Learning, 2011. |
| Description | 1 online resource (60 min.). |
| Supplemental Content | https://go.openathens.net/redirector/ecu.edu?url=http://www.aspresolver.com/aspresolver.asp?SPEX;2064782 |
| Subjects |
| Series | Sports medicine and exercise science in video |
| Contents | The power of personal stories : the research -- Behavioral journalism : the practice -- Social cognitive theory : self-efficacy Is the key factor -- Findings and conclusions -- Gatorade replay -- Questions and answers. |
| Abstract | The Use of Personal Stories in Changing Health Behaviors: Theory to Practice reviews the relevant research, plus offers practical advice on how fitness professionals can make stories work for them and their business. The DVD explains how YouTube™ can be evaluated as a delivery channel. The DVD also details how to create stories, as well as throws light on how the Gatorade® ""Replay"" project leveraged new media to deliver health messages. The DVD is designed to serve as a resource for fitness professionals who want to develop a better understanding of this fresh new approach to motivating others to participate in health-promoting behavior. |
| General note | Title from resource description page (viewed Nov. 18, 2013). |
| Other forms | Previously released as DVD. |
| Language | This edition in English. |
| Genre/form | Lectures. |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |