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010 a| 2013001761;

020 a| 9780415662093 (hardback);

020 z| 9780203072707 (ebook);

035 a| (WaSeSS)ssj0001042864;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HD59.2b| .C65 2013;

082 00 a| 658.82| 23;

245 00 a| Contemporary perspectives on corporate marketingh| [electronic resource] :b| contemplating corporate branding, marketing and communications in the twenty-first century /c| edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena.;

260 a| Abingdon, Oxon :b| Routledge,c| 2013.;

300 a| xix, 156 pages ;c| 24 cm.;

490 0 a| Routledge interpretive marketing research ;v| 17;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Corporate image.=| ^A155789;

650 0 a| Corporate culture.=| ^A162784;

650 0 a| Communication in organizations.=| ^A3741;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Corporations.=| ^A28417;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Balmer, John M. T.=| ^A1339868;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1323273;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5268260;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5268260-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 3/14/2020x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5268260-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 3/14/2020x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5268260-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 3/14/2020x| EBOOKz| JERESOURCE;

Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena.

Other author	Balmer, John M. T.
Format	Electronic
Publication Info	Abingdon, Oxon : Routledge, 2013.
Description	xix, 156 pages ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Corporate image. Corporate culture. Communication in organizations. Branding (Marketing) Corporations.

Series	Routledge interpretive marketing research ; 17
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2013001761
ISBN	9780415662093 (hardback)

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Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena.

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