Your customers' perception of quality what it means to your bottom line and how to control it / Baboo Kureemun, Robert Fantina.

Author/creator Kureemun, Baboo
Other author Fantina, Robert.
Format Electronic
Publication InfoNew York : Productivity Press,
Descriptionxxv, 199 p. : ill. ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Quality of products--Public opinion.
Consumers--Attitudes.

Contents Why perception of quality needs your active attention -- The neglected frontier of quality in today's qualitysphere -- Why customer perception of quality is so important -- Demonstrating the return on investment in customer perception of quality -- Taking clinical actions that yield tangible results -- Garnering support and gaining endorsement -- A framework to derive the right investments -- Managing a journey of continuous improvement -- Harvesting the rewards and continuing the journey -- Metrics that prove the worth of the initiatives -- Delivering a capability to sustain a customer perception of quality function -- Common hurdles that plague customer perception of quality initiatives -- Letter to a new champion of customer perception of quality from the authors.
Bibliography noteIncludes bibliographical references (p. 185-186) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2010036915
ISBN9781439845813 (acid-free paper)
ISBN1439845816 (acid-free paper)

Availability

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Electronic Resources Access Content Online ✔ Available