Superior customer value strategies for winning and retaining customers / Art Weinstein.

Author/creator Weinstein, Art
Format Electronic
Edition3rd ed.
Publication InfoBoca Raton, FL : CRC Press,
Descriptionxvii, 301 p. : ill. ; 25 cm. + 2 videodiscs (4 3/4 in.)
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents Preface -- Acknowledgments -- About the author -- Customer value : the building blocks -- Customers want exceptional value! -- Be customer driven and market driving -- Process management : best practices -- Building a winning business model and value proposition -- Service and quality : the core offering.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2011047970
ISBN9781439861288 (hardcover : alk. paper)
ISBN1439861285 (hardcover : alk. paper)

Availability

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Electronic Resources Access Content Online ✔ Available