Planning Advertisements (RLE Advertising)
| Author/creator | Russell, Gilbert Author |
| Format | Electronic |
| Publication Info | New York : Routledge Florence : Taylor & Francis Group [Distributor] |
| Description | 208 p. 00.925 x 00.625 in. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Routledge Library Editions: Advertising Ser. |
| Summary | Annotation The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioneradvertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.First published in 1935. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780415817998 |
| ISBN | 0415817994 (Trade Cloth) Forthcoming |
| Standard identifier# | 9780415817998 |
| Stock number | 00081154 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |