Public relations and communication management current trends and emerging topics / edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim.

Other author Sriramesh, Krishnamurthy.
Other author Zerfass, Ansgar, 1965-
Other author Kim, Jeong-Nam.
Format Electronic
Publication InfoNew York : Routledge, 2013.
Descriptionxxxix, 389 pages : illustrations, maps ; 23 cm
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Public relations.

Contents Introduction / Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim -- Furnishing the edifice : ongoing research on public relations as a strategic management function / James E. Grunig -- Feminist phase analysis in public relations : where have we been? where do we need to be? / Larissa A. Grunig -- The relationship between public relations and marketing in excellent organizations : evidence from the IABC study / James E. Grunig & Larissa A. Grunig -- Refurnishing the Grunig edifice : strategic public relations management, strategic communication and organizational leadership / Nigel M. de Bussy -- Symmetry, social media, and the enduring imperative of two-way communication / Sandra Duhe & Donald K. Wright -- Aligning public relations with the demands of globalization : conceptual foundations for a theory of global public relations / Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung -- Situational theory of problem solving and its new research : conceptualizing publics and communication, leadership & conflict / Jeong-Nam Kim & Lan Ni -- Measuring the edifice : public relations measurement and evaluation practices over the course of 40 years / Fraser Likely & Tom Watson -- Strategic communication and conflict resolution : contributions to institutionalization in public relations / Kenneth D. Plowman & Robert I. Wakefield -- Power and influence in public relations / Bruce Berger & Bryan Reber -- A philosophy of reflective ethical symmetry : comprehensive historical and future moral approaches in the excellence theory / Shannon Bowen & Tiffany Derville Gallicano -- Globalization, public relations, and activism for social change : a culture-centered approach / Mohan J Dutta -- The effects of organization-public relationship types and quality on crisis attributes / Chun-ju Flora Hung & Yi-Ru Regina Chen -- Public relations historiography : perspectives of a functional-integrative stratification model / Guenter Bentele -- Organizational contexts and strategic impacts / Dejan Vercic & Ana Tkalac Vercic -- Institutionalization, organizations, and public relations / Anne Gregory, Emanuele Invernizzi, & Stefania Romenti -- Strategic communication : pillars and perspectives of an alternative paradigm / Derina R. Holtzhausen & Ansgar Zerfass -- The Pretoria school of thought : from strategy to governance to sustainability / Estelle de Beer, Benita Steyn, & Ronel Rensberg -- The Grunig legacy in academic studies and professional practice in Latin America / Maria Aparecida Ferrari -- The process of conducting the excellence study : a personal reconstruction of leadership / David Dozier & Lou Williams -- The influence of excellence : a citation analysis of excellence study in public relations scholarship, 1992-2011 / Yi-Hui Christine Huang & Joanne Chen Lu.
Bibliography noteIncludes bibliographical reference and indexes.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2012037411
ISBN9780415630900 (pbk.)
ISBN9780415630894 (hbk.)

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